Guidelines
Design Review Guideline
  • Theme Pack
  • Wallpaper
  • Design Review Guideline

Theme Packs

A theme pack is a package of wallpapers, icons, and fonts that you can use on your ZenFone devices. Each theme pack has a dedicated interface for lock screen, launcher, quick settings, and some of other ZenUI apps. You can even create your own design with our provided Photoshop templates with detailed steps to help you understand the design requirements that comply with our specifications. (go to Downloads page for more information).

Design Scope

  • Lock Screen

    1 background wallpaper
    2 text colors

    Template:
    A_Lockscreen.psd
  • Launcher

    1 background wallpaper
    8 app icons
    2 text colors

    Template:
    B_Launcher.psd
  • Download complete notification icon

    1 icon

    Template:
    C_Icon_Launcher.psd
  • Number of Launcher app icons

    20 app icons

    Template:
    D_Icons.psd
  • Theme name and text color codes in Excel sheets

    3 languages for theme description
    20 color codes

    Template:
    Theme_Data_v2.xlsx

A theme pack comprises the following set of customizable items:

  • Lock Screen
    A_Lockscreen.psd
  • Launcher
    B_Launcher.psd
  • Download complete
    notification icon
    C_Icon_Launcher.psd
  • Theme name and
    text color codes in Excel sheets
    Theme_Data_v2.xlsx
  • Number of Launcher app icons
    D_Icons.psd

Precautions

  • For the method of design and format, you have to use the provided Photoshop templates and create the splice packages according to the steps according to the steps described in the design manual. Go to download to learn more information and to download the design templates and manual.
  • DO NOT change the sequence or names of the layers in the Photoshop template during your design process to avoid errors during splicing.
  • When choosing the design and fonts of the background image and the colors of the icons, please consider the readability and contrast of the entire picture.
  • Submit only original creations. Using content that infringes on the intellectual copyright of others is not permitted.
  • Descriptions on illegal activities, nudity, violence, slander, and other inappropriate contents are not permitted.
  • DO NOT incorporate commercial advertisements (text or trademark).
  • For other matters requiring attention, refer to design review guideline.

Wallpaper

Wallpaper refers to the background image on a mobile phone’s launcher. Using the Photoshop template and detailed instructions we provided (see Download Page), you’ll be able to understand the design requirements quickly and create wallpapers with the required specifications in a snap. The wallpaper you submitted is for free download.

Design Scope

Design Items

  • Original wallpaper image
  • Preview image
  • Preview image

Dimensions

Dimensions (pixels) W 1080 x H 1920
Resolution 72 dpi
Format JPG
File Size Limit 1 MB    ( For better resolution, we suggest your wallpaper file size has to be between 600KB ~ 1MB. )

Precautions

  • For the correct design method and submission format, you will have to use the Photoshop templates provided and create splices according to the steps described in the instructions. For more information, refer to Download Design Templates.
  • During the designing process, please do not change the layer structure order and layer names of the Photoshop template in order to avoid follow-up cropping errors.
  • When choosing the design and fonts of the background image and the colors of the icons, please consider the readability and contrast of the entire picture.
  • The submitted designs must be original. It’s not allowed to violate any intellectual property.
  • Depicting illegal activities, nudity, violence or harassment is not allowed.
  • Business advertisement exposure (including text or logo) is not allowed.
  • For more details, please check Design Review Guideline.

Design Review Guideline

Appearance

  • The format (including resolution, size and text length, etc.) does not follow our design guidelines [Details would be defined in separate document]
  • Insufficient clarity and contrast on image/text design
  • Insufficient legibility on image/text design
  • The icons are not distinct enough
  • There is a conflict between the images and the text/description
  • The title of the creation is a duplicate of another work
  • The description is not clearly related to the visual content, or is difficult to understand
  • The text has grammar, spelling, or adequacy problems

For more details regarding theme packs submission, refer to Theme pack design rules.

Moral / Ethics

  • Infringe intellectual property rights (including copyrights, trademarks and patent, etc)
  • Infringe rights of portrait
  • Depict murder, shooting, stabbing, torture of people / animals or any violence
  • Depict child abuse or child pornography
  • Depict nudity of any sort or sexual expressions
  • Depict illegal activities, such as illegal drugs
  • Depict excessive drinking or the elements that encourage alcohol or tobacco consumption by underage users
  • Encourage gambling or elements related to gambling
  • Encourage suicide, self-harm or drug abuse
  • Violate or encourage anyone else to violate any law
  • Injure or attack the reputation of a particular person or group
  • Be harassing, threatening or otherwise harmful
  • Discriminate based upon race, ethnicity, national origin, sexual orientation or disability
  • Potentially attack or cause displeasure to a region, culture, people group or nationality
  • Disclose or potentially disclose personal or third party information
  • Designed for business advertisement
  • Show political imagery or regarding elections